Is X Premium worth it? Run your own numbers.

How much does X Premium cost in October 2026?

Pricing changed this month. On October 12, 2026, xAI launched The X Subscription for new subscribers: Plus at $8 a month (checkmark, creator tools, fewer ads) and Premium at $30 a month, which includes the X Premium+ benefits plus AI tools. Super ($100) and Ultra ($200) add more AI usage. Existing subscribers can keep their current plan and price, so the legacy web prices still matter: Basic $3, Premium $8 and Premium+ $40 a month. Pick your plan in the calculator and the price fills in; edit it if what you see on Twitter is different.

What X Premium includes, according to the help center

• Longer posts. Up to 25,000 characters, against 280 on a free account.

• Edit posts. A one-hour window to make a limited number of changes.

• Reply prioritization. A small boost on Basic, a larger one on Premium and the largest on Premium+. The help center does not say how big.

• Checkmark and fewer ads. The checkmark starts at Premium, not Basic, along with reduced ads. Premium+ is ad-free across most of the app.

• Creator revenue sharing. Needs Premium or above, plus 5 million organic impressions in the last 3 months, 500 verified followers and a supported country.

Notice what is missing: a promised reach increase. The help center describes reply prioritization, not a multiplier for your own posts.

Does X Premium increase reach?

The best public data is Buffer's October 2025 analysis of 18.8 million posts from 71,000 accounts, August 2024 to August 2025. Median impressions per post were under 100 for accounts without a subscription, close to 600 on Premium and over 1,550 on Premium+. That is a real gap, but it compares different accounts, not the same account before and after paying. People who pay also tend to post more and take the platform more seriously.

Twitter's 2026 open-source code adds one concrete mechanism: its account credibility score (user-cred-v2) seeds its PageRank partly from verified accounts, the ones with a checkmark. How much that moves any one account's reach is not published. That is why this calculator never assumes a lift. You enter the lift you expect, and it shows the break-even.

Is X Premium worth it for you? How the calculator decides

The math is simple and shown in full. Monthly views are your average views per post times posts per week times 4.33, the average number of weeks in a month. The reach value is the extra views from your expected lift, priced at what 1,000 extra views are worth to you, from leads, sales or sponsorships. Then:

• Break-even lift is the monthly price divided by the value of your current monthly views, as a percentage.

• Net value is the reach value at your expected lift minus the monthly price.

Example: 10 posts a week at 500 views each is about 21,700 views a month. If 1,000 extra views are worth $2 to you, the $8 tier pays for itself once it lifts your reach by about 18.5%. If your drafts keep running past 280 characters, check them in the Twitter character counter first, since threads are free. For the tier-by-tier take, read our X Premium decision guide.

Premium amplifies your content. It does not create it.

Reply prioritization only pays off if the replies are worth reading, and extra impressions only turn into followers if the posts sound like someone worth following. That part is what VoiceMoat does. audenAI, the brain inside VoiceMoat, learns from your own content and drafts posts and replies in your voice, and the Chrome extension drafts replies right inside Twitter, so the boost you pay for lands on content that earns it. To see whether your posts already earn their views, try the Twitter score calculator.