i consulted for a company for 3 months. they paid me 60,000 a month, loved every deliverable, no questions, no micromanagement. then they said: we want to hire someone full time for this role. they hired a marketer at 5 LPA, gave them double the work, half the money...

i asked 5 marketing managers from 5 different companies one question this week. "if you could change one thing about how marketing runs at your company?" not one said budget, strategy, or tools. all 5 said the same thing: just let me do my job.