Not sure what to post on LinkedIn? Get 10 ideas for your niche.

Why “what to post on LinkedIn” is the hard part

For a lot of people, the hard part of LinkedIn is not the post. It is the blank box before it. Lists of “20 LinkedIn post ideas” help for a week, and then every idea starts to sound like everyone else's, because everyone else read the same list.

The fix is ideas that start from your own work. This generator asks what you do and who you post for, then builds ideas from the situations, questions and opinions people in your seat actually deal with.

The five kinds of LinkedIn post ideas it mixes

Each run returns 10 ideas, two of each type, so you get a balanced fortnight instead of ten versions of one format:

• Personal story: a moment from your work that taught you something.

• How-to: a process you know well, broken into steps someone else can use.

• Contrarian take: a common belief in your field that you see differently.

• Behind the scenes: how you or your team actually do the work.

• Lesson learned: a mistake, what it cost and what you do now.

Every idea comes with a working first line and a suggested format: a text post, a carousel, a poll or a short video. Ideas never put words in your mouth: if an idea needs a real story or number, it tells you which one to bring.

LinkedIn post ideas that fit your goal

The goal picker changes the mix. Reach leans on contrarian takes and how-tos, which are easy to share with people who do not know you yet. Trust leans on stories and lessons. Leads leans on behind-the-scenes posts that show how you solve the problem you sell. Hiring leans on team and culture posts that show what working with you is like.

Turning an idea into a post

• Pick the idea you have a real example for. An idea you can back with your own story beats a clever one you cannot.

• Keep the first line short. LinkedIn hides most of a post behind “see more”, so the opening carries it. For more options, try the LinkedIn hook generator.

• Draft it. The LinkedIn post generator turns an idea into four full posts in your voice.

• Plan the rest. Ten ideas is two weeks at five posts a week. The content calendar generator spreads ideas across a month.

Ideas from your niche, every week, in VoiceMoat

This tool starts from one sentence about your work. VoiceMoat starts from the work itself. Inspiration shows the posts and angles that are working in your niche, ranked by reach and scored against what each creator usually gets, so you know an idea has legs before you draft it. Then audenAI, which learns from your own content, drafts the post in your voice and checks the draft so it sounds like you.