Define my content pillars

Why use it

Running out of ideas is almost never a shortage of ideas. It is a missing answer to what am I the person for, so every post starts from nothing.

What it does

It clusters what you have already written, reports the real distribution including the uncomfortable gap between what you think you write about and what you do, then tests each candidate pillar against four questions.

What you get

• The actual distribution of what you already post about
• Four tests each pillar has to pass, and which ones yours fail
• Three to five pillars, specific enough to be useful, with five seed ideas each
• The subjects to stop posting about, which is the valuable half

What changes when VoiceMoat is connected

Clustering is only as good as the posts you chose to paste, and people paste the ones they liked, which quietly skews the whole exercise.

• list_posts Supplies the real history rather than a self-selected sample, including the posts you would not have shown.
• get_analytics Puts engagement against each cluster, so a pillar is tested against what the audience responded to.
• get_voice_insights Returns the vocabulary and patterns that recur across everything you have written, which often names a pillar you did not know you had.
• get_post_ideas Fills each agreed pillar with seeds in your own voice.