Your LinkedIn engagement rate. With real benchmarks.
Enter reactions, comments, and reposts over impressions or followers. Get your rate and see how it compares to 2026 LinkedIn benchmarks. The same math LinkedIn analytics uses.
Reactions plus comments plus reposts, over your base, times 100.
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See where you land against 2026 LinkedIn benchmarks.
What counts as engagement on LinkedIn
LinkedIn engagement is reactions, comments, and reposts. This calculator sums those three and divides by your reach, exactly the way the in-app analytics does. Impressions is the honest denominator because it reflects who actually saw the post; a rate measured against your follower count will always look higher, so we keep the two separate and band only the impression-based one against benchmarks.
Why the rate matters more than the raw likes
A post with 100 reactions from 2,000 impressions is doing far better than one with 300 reactions from 50,000. Rate is the honest read of how well a post resonated with the people who saw it. And the lever that moves it is not posting more, it is posting in a voice people recognize and want to answer. See your voice signals, then draft in your voice.
Add reactions, comments, and reposts, then divide by your reach and multiply by 100. This calculator uses impressions as the reach by default (LinkedIn's recommended denominator), with a followers option as a fallback. The formula is the same one LinkedIn's own analytics uses for engagement.
What is a good engagement rate on LinkedIn in 2026?
By impressions, commonly published 2026 reports put the median in the low single digits (around 2 to 3 percent). This tool bands anything above roughly 3 percent as good and above 5 percent as excellent. Rates measured against followers read higher and are not directly comparable, so treat the bands as a guide.
Should I measure against impressions or followers?
Impressions is the more honest denominator because it reflects who actually saw the post, and it is what LinkedIn reports. Followers is offered for when you do not have impression data, but a by-followers rate will look higher and should not be compared to impression-based benchmarks.
Does this count reposts and comments the same as reactions?
Yes. LinkedIn's public engagement is reactions plus comments plus reposts, each counted once. Comments and reposts tend to matter most for reach, because they signal deeper interest to the feed.
Is my data uploaded anywhere?
No. The calculation runs entirely in your browser and nothing is stored. Your numbers never leave your device.
Why is my engagement rate low even with lots of likes?
Because rate is relative to reach. A post seen by many people needs proportionally more engagement to score well. The fix is rarely more posting, it is a sharper hook and a more distinctive voice, so the people who see it actually stop and respond.
Post in your voice. Every day.
A benchmark tells you where you stand. VoiceMoat helps you climb it, drafting LinkedIn and Twitter posts in your voice that people actually respond to.