Analyze any headline. Blog, email, ad or post.

What a headline analyzer can and cannot tell you

No tool can promise clicks. Whether a headline works depends on who sees it, where, and what sits next to it. What a headline analyzer can do is check the parts you control: is it the right length for where it will appear, does it say something specific, does it promise the reader something, and is it free of the hype that makes people scroll past. This one does exactly that, with seven checks and fixed points, so you always know why the score moved.

Many analyzers score “emotional” or “power” words from a fixed list. We left that out on purpose. A headline stacked with power words is usually the clickbait readers have learned to skip.

Real limits for each channel

Length is the one check that changes with the channel, because the limits differ and some of them are hard limits.

• Google ad headlines. Responsive search ads accept headlines of up to 30 characters, and you supply 3 to 15 of them. Over 30 is not a style problem: the ad will not take it.

• Email subject lines. Mailchimp recommends no more than 9 words and 60 characters, no more than 3 punctuation marks, and at most 1 emoji.

• Blog and SEO titles. Google sets no length limit on a title, but it truncates title links to fit the device width, so we warn past 70 characters. Google also warns against keyword stuffing and repeated, boilerplate titles.

• Social post hooks. The first line has to work on its own, so we look for a short, specific opener.

Working on a LinkedIn profile headline instead? That is a different job with its own rules, and our LinkedIn headline analyzer scores it.

The seven checks in this free headline analyzer

• Length for the channel, 20 points. The limits above.

• Specific, 20 points. A number, a name or a concrete noun. “5 pricing mistakes” beats “Some pricing tips”.

• Clear promise, 15 points. What the reader gets, avoids or learns.

• No clickbait or hype, 15 points. Phrases like “you won't believe”, shouting in capitals, stacked exclamation marks.

• Punctuation and emoji, 10 points. Three marks and one emoji at most.

• Plain words, 10 points. “Buy” over “purchase”, “help” over “assist”.

• No repetition, 10 points. The same word twice is a warning. Three times is stuffing.

What a fix looks like

Take “The Ultimate Guide to Content Marketing Success!!!”. It fails specificity (no number, no name), takes a hype hit for “ultimate” and the triple exclamation mark, and never says what the reader walks away with. Rewrite it along the lines of “How we got 1,200 newsletter sign-ups from 3 old blog posts” and every check passes: a number, a named outcome, a promise, plain words. Same topic, different headline.

For an email, “Your March report is ready, and one number jumped” passes at 9 words and 49 characters. Name the number and it gets stronger still.

A headline earns the click. The content has to keep it.

Every headline makes a promise, and the post, email or page behind it has to pay it off. That part is where VoiceMoat helps. audenAI, the brain inside VoiceMoat, learns from your own content and drafts posts, threads and hooks in your voice, so what people click into sounds like you, not the AI average. Check the body with the readability checker, test openers with the hook generator, then draft the full post in Studio.