Score your LinkedIn headline. Six checks, one fix each.

Your headline is the most-seen line you write

It shows under your name on every post, comment, search result, and connection request. Most people waste it on a bare job title. A headline that states who you help, proves it with a number, and carries the keywords people search by will out-work a title every time. This tool scores those things one by one, so the number is never a mystery.

What the four tiers mean

The score is out of 100 and lands in one of four bands. They are deliberately blunt, because a score with fifteen shades of grey tells you nothing about what to do next.

• Sharp, 85 and above. It says what you do, who for, and proves it, with room left for search to match. Leave it alone.

• Solid, 65 to 84. Working, with one weak check. Read the fixes and take the cheapest one.

• Vague, 40 to 64. Usually a real headline undone by buzzwords or a missing audience.

• Needs work, under 40. Almost always a bare job title, or an empty field.

The thirty words it flags, and why

The buzzword check holds a fixed list of thirty. They are the words that describe a temperament rather than a job: passionate, guru, ninja, rockstar, thought leader, visionary, growth hacker, results-driven, team player, detail-oriented and the rest of that family. The test is simple. If the opposite of the word is something nobody would ever claim, the word is doing no work. Nobody describes themselves as a careless non-team-player, which is exactly why saying you are detail-oriented and a team player tells a reader nothing.

One of them costs you a few points and a warning. Two or more drops the check to a fail. The fix is never a better adjective, it is a concrete noun: the niche you serve, the number you moved, the thing you actually built.

Why a job title scores badly on two checks at once

“Title at Company” is the most common headline on LinkedIn and it loses marks twice over. It fails the who-you-help check, because a title says what you are called rather than what changes for anyone. Then it takes a warning on searchable keywords, because a five-word headline gives search almost nothing to match against. Between them those two checks are a quarter of the score, which is why a perfectly accurate headline can still come back Vague.

The fix is additive, not a rewrite. Keep the title, then add who you help and one proof point after a separator. If you would rather start from a blank page, the LinkedIn headline generator writes four different shapes to the same six checks this page scores.

A great headline earns the click. Your posts have to deliver

The headline gets someone to your profile. What turns a visit into a follow is a feed that reads like a real person, not a template. That is what VoiceMoat is built for: it learns your voice from your own content and drafts LinkedIn posts that read like you. Format the line with the LinkedIn text formatter, read your voice signals, then draft in your voice.