LinkedIn Post Analytics: How to Read and Export Your Numbers

To read LinkedIn analytics post by post, open the post and click its impressions count or View analytics. Then read impressions, members reached, the in-network split and what people did, in that order. To export, open your creator analytics and press Export for an Excel file, or press Export inside a single post's analytics.

LinkedIn gives every member these numbers for free, and most people only look at the top one. Here's how to read the rest and keep them in a file you own. We make VoiceMoat, which reads these numbers too, and we cover what it does and doesn't do near the end.

Where to find your numbers

LinkedIn's post analytics help gives these steps:

• One post on desktop: click Me, then Posts & Activity under Manage. Choose the right tab, then click the impressions count or View analytics on the post.

• One post on mobile: tap your profile picture, then your photo. Scroll to Activity, tap Show all posts, and tap the impressions count or View.

• All your posts together: on your profile, go to the Analytics section and choose Show all. Combined post analytics covers the past 7 to 365 days.

All members have these, and only you can see a post's numbers. Three details catch people out. Combined totals run through yesterday. The per-post list shows lifetime totals that don't change with the date range. A dash means that number doesn't apply to that kind of post.

What each number means

LinkedIn says impressions are an estimate and may not be precise, so don't read much into small differences. Demographics aren't available for posts shared only with connections or in Groups.

Read one post in this order

1. Impressions against your usual post. Take the middle value of your last 10 or 20 posts. One number means little on its own.

2. Members reached. A wide gap below impressions means people saw it more than once.

3. The in-network split. A high out-of-network share means LinkedIn showed it beyond your audience. We explain why that matters in our LinkedIn algorithm timeline.

4. What people did. Comments and reposts take more effort than a reaction. Saves and sends suggest people wanted it later.

5. Who saw it. Check whether the job titles and companies match the people you want to reach.

6. Write one sentence. Note what you'd repeat, then use it in your next post.

An invented example: Post A gets 6,000 impressions and 12 comments. Post B gets 2,400 impressions and 30 comments. A travelled further and B started a conversation, so the better post depends on what you wanted.

What counts as a good number?

Your own middle value beats any benchmark. For a rough outside check, two vendors have published studies:

• AuthoredUp reports a median engagement rate of 2.50% across 372,812 personal-profile posts, falling to 1.53% above 100,000 followers. Another sentence on the same page says 2.36%. Median impressions were 1,006 a post, across 704,259 posts with over 100 impressions.

• Metricool reports 2.60% for personal profiles and 1.60% for company pages, from 673,658 posts.

Both sell LinkedIn tools, and neither page spells out its full formula. The usual sum is reactions, comments and reposts, divided by impressions. Our engagement rate calculator does it for you. LinkedIn's own Engagements figure also includes saves and sends, so it will come out higher.

How to export your LinkedIn analytics

The account file holds daily impressions and engagements, daily new followers, your follower total and top demographics. It also has top posts, which one community guide describes as your top 50 by engagements and by impressions. LinkedIn doesn't document the layout, so check your own file.

Don't confuse this with Get a copy of your data. That archive has your posts and no performance numbers.

Export on a schedule, because numbers expire. LinkedIn's stated limits for most content are 1,000 days for discovery and engagement counts, 400 days for members reached and 180 days for demographic breakdowns. Video performance lasts 180 days. Articles and newsletters last two years.

A monthly habit is enough. Download the file, paste the top posts into one running sheet, and add columns for format and opening line.

Tools that collect these numbers for you

• LinkedIn itself is free and first-party. You do the comparing.

• AuthoredUp is a Chrome extension with side-by-side post comparison, at $19.95 a month per profile on its Individual plan, by its own page.

• More options are in our Shield alternatives roundup. For a data feed, see our LinkedIn analytics API guide.

One caution covers every extension, ours included. LinkedIn says it doesn't permit browser extensions that scrape its site. If that worries you, download the export by hand, which needs no extension at all.

How VoiceMoat reads your numbers

VoiceMoat is an AI social media tool for LinkedIn and Twitter. There are two ways in:

• Sync. Press Sync my LinkedIn analytics. The Chrome extension reads your newest 40 posts in your own logged-in session, only when you press it, and at most once every 15 minutes.

• Import LinkedIn's export. Upload the .xlsx file, up to 5 MB. No extension needed. Posts already there are matched and never added twice, and an older file can't lower a newer number.

What you see:

• Per post: impressions, reactions, comments, reposts, engagement rate, and how its reach built up across your syncs, once a post has two sync days.

• From the export: Performance by calendar day, your follower total, and a Your audience card with the top 5 in each group.

• A read of your posts: audenAI, the brain inside VoiceMoat, gives a verdict and, on Pro and up, moves to try this week. You decide what to act on.

• Reports: PDF or CSV, on Enterprise.

What it can't do:

• Numbers are only as fresh as your last sync or import.

• It doesn't show saves, sends, link clicks, the in-network split, or profile views and followers gained from one post. LinkedIn's own page is better for those.

• A post that comes in only through the account export arrives with its impressions and date, without text or reactions. A sync or a single-post export fills those.

• The import takes .xlsx only, so LinkedIn's CSV list won't upload.

What each plan includes

If you want your LinkedIn numbers next to your drafts, try VoiceMoat: Creator is $1 for 3 days.