Essays on voice, craft, and scaling without sounding like everyone else.
Opinionated, occasionally long, never generic. New posts every couple of weeks.
May 14, 2026
Twitter engagement is down in 2026. Here is what the data actually shows.
Is Twitter engagement down in 2026? The honest answer is conditional. Which metric, measured how, on which segment of the platform. Cited reads from Sprout Social, Hootsuite, and Buffer's social media benchmarks plus observable feed patterns. No invented percentages, directional language where source-citation is not feasible, and the plural-cause explanation that the single-cause AI-saturation narrative misses.
May 12, 2026
The creator economy in the AI era: what actually changed in 2026
The creator economy has changed in seven specific ways since 2023, only three of which are getting talked about. Here is the long-horizon read on how AI has shifted the underlying structure (fluency floor, credential premium, voice premium, volume game, attention budget, hand-off economy, platform diversification) and what compounds for creators between 2026 and 2030.
May 12, 2026
State of AI content on Twitter/X in 2026: the directional report
How much of Twitter/X is AI-generated in 2026? No precise platform-wide percentage is verifiable, but the directional read is clear: the median post is now AI-shaped, the heavy-AI accounts are visibly distinct, and the interesting question is in which categories AI concentrates. Here is the observation-based report on AI content on X in 2026.
May 12, 2026
AI slop: the quiet marketing crisis nobody wants to name
AI slop is the average-quality, voice-flat, fluently-incoherent content that now floods every marketing channel. It is the quiet crisis of 2026: nobody wants to name it because too many teams are producing it. Here is what AI slop actually is, why marketing teams keep shipping it, and what the alternative looks like for creators who want to keep their audience.